A Leading Fashion Retailer
Funky Buddha commissioned Digital Minds to manage its social media accounts and create original content with the primary goal of enhancing the brand’s presence on social media. Digital Minds aims to strategically plan the brand communication on YouTube, Instagram, Spotify and Facebook, with content that highlights Funky Buddha values ​​and product quality.

Through modern aesthetics and utilizing the dynamics of influencer marketing, Digital Minds has undertaken the production of content, based on original concepts that aim to create brand awareness, but also to offer added value to consumers through tips for fashion, music, art, travel and sports. At the same time, through posts and stories on all social media, users will have access to sneak peeks from photos of the collections, hints from the production of clothes and fashion tips.